client: Hermosa Eyewear
role: creative director

This start-up fashion brand was launching their eyewear line with the intention of later branching out into athletic apparel. The identity needed to appeal to a high end consumer with an active lifestyle. I created this abstracted eye symbol to serve as the primary mark for the brand. This mark was then translated into signature patterns for use in packaging and on cleaning cloths.

fabric studies

 

 

multi-use sunglasses case